You are your business’s greatest asset.
time to act like it.
LUMINATE MASTERMIND
You don’t need another well thought out plan for 2027.
You don’t need another well thought out plan for 2027.
You could spend the end of this year making a very good one too. New goals, fresh notebook, a few hours picturing what your business and life could look like. Just think of the dopamine rush. YUM.
You might even know exactly what needs to change.
But knowing what you want and being the person who can sustain what it takes to get you there are two completely different things.
Come January and it’s YOU who has to say no to work that pays well but sucks the life out of you. YOU who has to have the conversation you’ve been putting off. YOU who has to keep showing up when the new thing isn’t working yet and the familiar option starts looking pretty appealing.
The plan doesn’t make those decisions. YOU do.
And if you keep seeing yourself, your options and your capacity through the same old lens, it’s very easy to build another year around the same old choices.
This is the part I think we’re missing in the coaching space.
I’ve run five rounds of my six month business mastermind, Luminate. I’ve worked with women who are smart, ambitious and more than capable of making a sound business plan.
What holds them back shows up after the plan is made.
They can see the opportunity, but talk themselves out of executing it. They know what matters, but constantly choose to focus elsewhere. They make a decision and then two weeks later we’re back circling if it was actually the right one or not and they’ve wasted days in procrastination when they could have created a result.
Nearly every time the distraction serves a deeper purpose too. It’s deeper psychological pulls at play. Reworking the plan can feel productive while delaying the risk of trying it.
Taking on familiar work can feel sensible while putting off the bigger move. Prioritising a quick piece of content and pushing it out gets measurable likes and engagement whereas writing that proposal doesn’t.
That’s worth getting curious about. Because if you understand what pulls you away from what you ultimately want, you have a much better chance of choosing differently.
A special three-month edition of Luminate focused on the person behind the business: YOU.
Introducing Luminate built for more
This isn’t about finding a more impressive goal to put on paper. We’re changing your mental architecture and building the muscle of consciously choosing in your day to day life.
We’ll work on what you need to do, who you need to be and how you need to think. Together, we’ll look at the patterns behind your decisions, focus on the few moves that could genuinely change things (and sideline everything else as “good enough” for now), and practise following through when fear, doubt or a shiny new idea inevitably shows up.
Your business is where much of this work will play out. But the point isn’t to create a bigger business and more work. The point is to become holistically rich: rich in choice, time, confidence, fun and joy, as well as the financial results you’re working towards.
What we'll work on together
The parts of you that appear under pressure.
The part that wants to get everything right before anyone sees it. The part that says yes because disappointing someone feels harder. The part that questions the whole plan after one difficult week. We’re going to get curious about those responses and find a way to connect with them.
Your identity as the person leading this business.
How do you see yourself now? What decisions does that make easy, and which ones does it make almost impossible? What might change through small shifts in perspective?
Your attention and your choices.
We’ll identify the few things that could genuinely move your business and life forward, and put to the side the “good enough for now”. I’ll share my performance psychology practices for maintaining peak focus.
Fear, setbacks and the messy middle.
You won’t always feel certain and it is guaranteed that the first attempt won’t always work. We’ll practise what to do then, before one uncomfortable result becomes a reason to self abandon.
The life your business is supposed to support.
We’ll look at the results you want to create and the conditions you want to live in while you create them. More choice, time and confidence in your own decisions. You’ll rediscover fun and joy in the week you’re actually living and see how this actually is one of your best, most effective money making strategy.
Three months to see, choose and sustain something different.
You’ll choose a meaningful stretch - something specific you’ve been avoiding or have “othered” as something you can’t do. We’ll work with what comes up as you move towards it, so you can experience your own capacity rather than just talk about having more confidence. NEW IDENTITY UNLOCK.
Meet your edge
Month 1
Now we bring that new perspective into your business. What deserves your focus? Which decisions have you been circling? Where are you filling your days with things that feel useful but keep you away from the move that could change things? You’ll make choices, take action and bring what happens back for coaching. SUSTAINABLE MOMENTUM.
This is where we look at what helps the change last. You’ll learn to recognise when you’re slipping into an old response, work with setbacks without making them mean everything, and create practices that support the way you want to lead your business.
Make the moves that matter
Month 2
Build a way to keep going
Month 3
How we’ll work together to create your personalised breakthrough
This is a high-performance space built around the person in the room.
We’ll explore pressure, fear, identity, self-leadership and the patterns that show up when you’re going after something you really want. But I’m not going to hand you a template for becoming someone else’s idea of a high performer.
Themed calls will give us a place to start. The coaching will go where the real work is: the decision sitting on your desk, the opportunity you can’t stop thinking about, the conversation you keep avoiding, or the part of you that suddenly has twelve excellent reasons to wait.
You’ll learn the psychology behind what’s happening, apply it to your business, and test what works in your actual life. Along the way, you’ll build your Personal Results Strategy - a way of creating results that you understand well enough to use again, long after these three months are over.
the luminate experience
Kind words from the women of Luminate
I’ve spent 15+ years working across psychology, HR, elite sport and small business. I’m neurodivergent, obsessed with human behaviour, and very interested in what makes one person’s version of high performance completely wrong for another.
I’ve coached clients as they’ve gone on to:
- Win back-to-back world titles through performance practices that many considered contrarian inviting in more flow, play and curiosity
- Grow from $10k to $50k months with intentional structure that was neurodivergent friendly and burnout informed
- Win multiple Olympic medals of every colour after years of being seen as the underdog and navigating injury setbacks
- Negotiate huge pay rises during an economic downturn when many other businesses were cutting costs
- Leave relationships that were affecting their health and happiness and intentionally build lives around their values (I love a happily every after photo share too!)
- Move through money fears, visibility fears, pressure and procrastination to take action in ways that felt more like them
Why I might be the coach for you
That’s a wide range of goals. Which is the point.
There isn’t one correct way to perform well, build a business or live a full life. My job is to help you understand the person pursuing the result: what helps you thrive, what happens when pressure hits, and what you need to change so your ambition has somewhere sustainable to live.
I know personally why that matters. Growing up with a brother who spent more of his life with a terminal illness than without it, and losing him young, shaped me to go after my dreams. My biggest fear is not maximising the opportunities that I have. So now, the question that runs through my work: if not now, then when?
Look honestly at the life you want. Stop assuming you have to follow rules that don’t fit you. And start making choices that give you a real chance to live it.
That’s what I want for you inside Luminate built for more.
Luminate built for more is for you if…
- You’re building a business and know you’re capable of more
- You have ideas and plans, but keep getting pulled back into familiar
- You want to understand why you avoid certain moves, then actually make them
- You’re ready to focus on the few things that matter and let some other things be good enough for now
- You want business growth that gives you more choice in your life, rather than simply more to manage
- You’re willing to be coached, experiment and get honest with yourself
Your place inside Luminate built for more
Three months dedicated to the person behind your business. We begin 16 November 2026. We’ll meet fortnightly for live group calls that combine a performance psychology theme with coaching on the decisions and challenges you’re actually facing.
You’ll also develop your Personal Results Strategy: a repeatable way to understand how you create results, what pulls you off course, and what helps you keep going. We’ll apply it to your business during these three months, and you can take it into whatever you choose to build next.
- Three months inside Luminate built for more, beginning 16 November 2026
- Fortnightly live group calls with themed teaching and coaching
- Practical exercises and challenges to apply the work between calls
- A private group space to connect with your other Luminate’rs and access coach support between calls
- A new year energetic reset session with our Luminate Kinesiologist, Holly
- Access to the Luminate Business Library of resources, masterclasses and brainwashing audios.
